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| Type | Number of exam questions | Exam name | Exam code |
| Free | 15 | Adopting The Cisco Business Architecture Approach (DTBAA) | 810-440 |
Question 1:
Drag the five stages of the customer relationship management lifecycle from the left onto the correct descriptions on the right.
Select and Place:
Correct Answer:
Question 2:
Refer to the exhibit:
Drag and drop the five phases of the Cisco Business Architecture methodology from the left into the correct order on the right.
Select and Place:
Correct Answer:
Cisco Business Architecture Methodology The Cisco Business Architecture methodology is a high-level methodology for enhancing the way that Cisco does business with its customers. It is aligned to the customer journey. The motivation is to drive larger and more profitable results for customers and Cisco. It acknowledges the need to work with business leaders while maintaining Cisco relationships with technology teams. At its core, the methodology focuses on developing a business-focused view of the customer enterprise and places their needs and business outcomes first from a customer-centric perspective.
Cisco will have the opportunity to effectively engage with business leaders by understanding their business, needs, and challenges. Understanding the business provides an opportunity for Cisco to participate in the process of creating,
shaping, or influencing the business capabilities and solutions that are relevant to achieving the business goals. A focus on business capabilities and solutions allows Cisco to gain an early insight to its relevance to the true business
requirements of the customer. Therefore, Cisco can demonstrate value beyond just technology early in the engagement.
Clear requirements and justification for a wide range of Cisco technology across multiple domains are the results of following the Cisco Business Architecture methodology. A business-led approach is a significant contrast to the traditional
process of educating customers on Cisco technology and pushing the sale of a single technology or technology domain.
Customer Knowledge of Their Business and Opportunities: The first phase is to gain an understanding of the business. The focus is on the customer, their business needs, and opportunities. This phase is a process to gain knowledge, begin to establish credibility and determine the current and potential customer opportunities. It is critical to document information and findings throughout the methodology as data that can be referenced.
Research and Analyze: The direct and formal engagement begins after setting direction, understanding the scope, and gaining customer commitment to move forward with an analysis of the business. The goal of this phase is to have an agreed-upon understanding of the business, the customer needs, and opportunities. The information that is obtained from the research and analysis phase will help determine the business capabilities and solutions that need to be developed, transformed, or removed.
Develop and Verify: The intent at this point is that all the involved parties have a clear understanding of the business needs and goals, which have been validated and documented. The business focus has been determined and its priorities have been set. At this point, it is time to develop the business capabilities and solutions that will achieve the defined business goals.
Customer Commit: The customer commit phase entails the preparation and presentation of the business case and the capabilities and solutions to the business for commitment to execution. Cisco may have an intricate role here to support the customer in preparing the presentation. However, the best outcome is the customer presents to their relevant business stakeholders. Cisco can have the role of representing the customer by presenting the business case.
Deploy and Measure: The deploy and measure phase consists of deploying the business capabilities and solutions, which encompasses people, processes, and technology. A subset of this phase is the last phase of the “Technical Focus” aspect of the methodology, which is the deploy and verify phase. The downloadable white paper on the Cisco Business Architecture Approach describes the “Technical Focus” in more detail.
Question 3:
Drag Drop the BMC building blocks from the left onto the questions they answer on the right.
Select and Place:
Correct Answer:
The recommended order for constructing a BMC:
1.
Customer Segments: For whom is the business creating value?
2.
Value Proposition: Which value does the business deliver to the customer?
3.
Channels: How does the business reach its customers?
4.
Customer Relationships: Which customer relationships are required for each market segment?
5.
Revenue Streams: How the customer expects to profit from its value proposition?
6.
Key Resources: Which key resources are required to support the value proposition, distribution channels, revenue streams, and customer relationships?
7.
Key Activities: Which key activities support the value proposition, distribution channels, and revenue streams?
8.
Key Partners: Who are the key partners?
9.
Cost Structure: What are the most important costs inherent in the cost structure?
Question 4:
Refer to the exhibit.
Drag and drop the five phases of the customer journey from the left into the correct order on the right.
Select and Place:
Correct Answer:
Question 5:
Place the items on the left onto the correct type of financial benefit on the right.
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Correct Answer:
Question 6:
Drag and drop the type of sale model on the left to the business driver on the right.
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Correct Answer:
Question 7:
Drag and drop the components of a business case for change into the suggested order for presentation.
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Correct Answer:
Question 8:
Drag and drop the type of business case on the left to the business driver on the right.
Select and Place:
Correct Answer:
Question 9:
Drag and drop the steps of The Seven Elements framework on the left to the right in sequential order.
Select and Place:
Correct Answer:
Question 10:
Drag the two strongest factors to improve business outcomes for a retail industry customer from the left to the right.
Select and Place:
Correct Answer:
Question 11:
Drag and drop the decision-making styles from the left onto the correct characteristics on the right.
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Correct Answer:
Question 12:
Drag and drop the financial benefits on the left to the direct and indirect spaces on the right.
Select and Place:
Correct Answer:
Question 13:
Which description of the role of the account manager is true?
A. The account manager is responsible for technology selection to sell into the account.
B. The account manager leads a business-led approach in selecting the right technology to sell.
C. The account manager leads customer engagement throughout the business-led approach.
D. The account manager is directly responsible for the customer relationship.
Correct Answer: D
Question 14:
Which two skill pillars are part of Cisco’s Business Architecture? (Choose two.)
A. business engagement
B. stakeholder architecture
C. enterprise architecture
D. digitization
E. business acumen
Correct Answer: CE
Question 15:
During a business lead engagement, which role of the aspiring Cisco Business Architect is true?
A. to be more business focused
B. dedicated to running proof of value
C. to be more technology-focused
D. to promote the business lead approach with another line of business
Correct Answer: C
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